Wednesday, July 08, 2009


(Paris) 25 June 2009 – Levi's® has collaborated with iconic fashion designer Jean Paul Gaultier on selected pieces for the Maison Jean Paul Gaultier’s S/S 2010 menswear collection.

The French designer, a loyal Levi's® jeans wearer, interpreted the signature Levi's® denim styles with his free and iconoclastic touch for Paris Fashion Week. «Levi’s® is the American Dream, it’s a myth, it is the original jeans. It was a joy to work on my versions of the 501®», said Jean-Paul Gaultier.

Four Levi's® 501® jeans silhouettes and the classic denim jacket were playfully reconstructed with an eye to some of the familiar themes of the Maison Gaultier production – maritime stripes and bondage. Edited in rigid denim, the famous Levi's® ‘Trucker’ jacket was proposed with frontal cut outs and straps, also featured on a pair of 501® jeans.

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