A fragrance inhabits a virtual world. It represents and enhances the person who wears it.
It is another DIMENSION of the person. A fragrance also opens a door to the world of the imagination and the wildest dreams imaginable.
In 1998, Givenchy, far ahead of its time, invited men to go ‘beyond infinity’ when it created Pi, a fragrance that symbolised a generation of modern-day pioneers and was identified as part of a galaxy of new technologies. A great success in men’s perfumery, Pi and its visionary universe are more cutting edge than ever.
This eternal quest goes on.
What do today’s men dream about?
The same things as yesterday: FREEDOM and impassable boundaries; heroes who break down barriers to the unknown. Using the innovative methods offered by the scientific and high-tech revolutions of the new millennium to conquer new places, where the real and the virtual worlds merge into infinity. To explore another place within the confines of time, space and matter, moving towards a fourth dimension.
Givenchy dedicates its new interpretation of Pi – Pneo – to these adventurers of the future, the cyber-travellers.
Photographer: Sølve Sundsbø
www.givenchy.com
